You're doing Facebook Wrong

According to this neat little article there are some key trends you can use to better engage when using Facebook posts. It's clear that if you're using Facebook it should be as part of a joined up campaign across many channels. Facebook simply is one way of expressing the narrative that you've developed which answers direct business objectives. Facebook is a way of promoting that story, so if you're going to do it, do it right!

Know you're customer and how they interact with Facebook to help you craft a more effective campaign. The 'Buddy Media' article over at Mashable shows some key and easy to follow guidelines, namely:

- Don't forget the weekends
- Out of office hours see more interaction
- Want to take a day off? Wednesday might be best
- 1 to 2 posts are day see more interaction than 3+
- Use recognisable links.

Check it out here: http://mashable.com/2012/09/28/marketers-facebook-wrong/

Facebook infographics

After tweaking the graphic and data set it produced a "surprisingly detailed map of the world," Paul Butcher (a Facebook intern) said in a blog post.

http://www.bbc.co.uk/news/science-environment-11989723

Nokia Facebook page

I really like this vibrant, info-packed Facebook page. Nice piece of graphic design, I think. Looks like a cool classified page for Nokia products only. There's good contrast in the first advert which gives focus, then lighter toned ads surrounding to ease the eye around the page. You could see this is a wall of information; a big block of data. But my eyes don't feel like they're heavily lunking around the page. The parcels of ideas are packaged nicely for me to pick apart what I need.

Plus I love this border edge/background combo here:

Border: D4D6D5, Background: DEDEDE. (Thanks to the colorpic tool)