Monday, November 06, 2006

Logos as guidance

People see logos, at worst, as pretty pictures and sometimes as conveying softer values of a company's character but sometimes they can help save lives (?)

We are surrounded by logos or " a graphic element, symbol or icon" (ref: which help us live our lives and also can save our lives. This following article brought this to mind:

We're always looking for a personal referral and logos do this too! They can act as a stamp of approval such as the recycling logo or the ISO 'stamp' for quality assurance.

As a footnote to logos as guidance I thought I'd mention road signs and they way their iconography has passed into design: check out the lousebusters logo!

From no right turn to ghostbusters to lousebusters. Nit anyone?