According to this neat little article there are some key trends you can use to better engage when using Facebook posts. It's clear that if you're using Facebook it should be as part of a joined up campaign across many channels. Facebook simply is one way of expressing the narrative that you've developed which answers direct business objectives. Facebook is a way of promoting that story, so if you're going to do it, do it right!
Know you're customer and how they interact with Facebook to help you craft a more effective campaign. The 'Buddy Media' article over at Mashable shows some key and easy to follow guidelines, namely:
- Don't forget the weekends
- Out of office hours see more interaction
- Want to take a day off? Wednesday might be best
- 1 to 2 posts are day see more interaction than 3+
- Use recognisable links.
Check it out here: http://mashable.com/2012/09/28/marketers-facebook-wrong/