"The bank says that rebranding will cost it £12m, although this does not include any of the cost of advertising or expenses. The savings by integrating the businesses has been estimated by the bank as £180m."
So Santander wants to bowl over Bradford and Bingley, Alliance and Leicester and Abbey and there's much talk about why and will it pay off? For me it has to be a no-brainer. Santander wants to consolidate (ok) and I think they realise now is the time as people have lost faith in bank names all over but especially the UK. I'm sure there are high level strategic reasons for repositioning services and products and giving a Europe-wide portfolio for customers but really, are they risking anything? This article says some customers will be lost but to which other trustworthy bank? Are there any?
Wednesday, May 27, 2009
Friday, May 15, 2009
Thursday, May 07, 2009
Ok so a bit of geekiness here... I like Freehand. Ok, yes I know it's no longer supported and Adobe make Illustrator so why bother? Well it's like a comfy old pair of slippers: feels great and does the job but maybe not as good looking as the new pair you got for Christmas.
What a palaver to sort out cropmarks though! You know, you set up some artwork; it's all beautiful; you have to manually add in cropmarks (Acrobat can do this sometimes depending on the version you have). Not anymore! I found (a rather old-but hey, so is Freehand) xtras plug in that Boris Jerenec has developed which simply sits in your xtras folder and adds another easy to use cropmark-making tool! Thanks Boris and here's the link to his site:
I always used to think networking was a great way of getting business. But now I don't think it is. Networking is a great way to extend your (wait for it) network. More often than not I'd find myself at networking events where there was a glut of suppliers with not many potential clients in sight. Sure I might be going to the wrong networking events but even so I think there is value in this.
Camcreative is a bunch of creative professionals who get together frequently to chat and keep in touch. This is very valuable to me: keeping in touch with what's happening in creative terms, with the industry and with client industries. A lot can be gauged from chatting to contemporaries in a relaxed atmosphere over a beer. In addition to this Camcreative features a guest speaker each month who brings something useful and interesting to the discussion platform.
I don't go to Camcreative expecting to find new clients but I do find like minded creatives and we can discuss what's afoot in the industry.