
Here we can see a cleverly designed visual pun.
On the other hand the new Starbucks logo is, well, just ok...I mean nothing special, but if you are a particular sort of Christian it seems that the following (on left) is offensive!

This article says that a US Christian group hs said the logo's character has her legs "spread like a prostitute... ".
Interestingly the founder of Starbucks has said of the logo (in general terms) "bare-breasted and Rubenesque; [it] was supposed to be as seductive as coffee itself".
It's true that the tails are spread but it would never occur to me that this mermaid's tails were sexually enticing me. What a load of old rubbish!
http://news.bbc.co.uk/1/hi/business/7427105.stm