New ways of working

We want everything these days. We want everything, anywhere and NOW. Which is why computer manufacturer's like Sony are making small, thin, but fairly powerful and certainly stylish laptops like the P series. Surf anywhere and do anything but beware...this is no netbook claim Sony!

"Once we say it's a netbook people think that it's cheap and lousy - we want stylish and cool," Sony Australia's VAIO marketing manager, Kent Tanigaki, said.

Don't worry though, Sony remains stylish and fashionable encouraging you to "make a statement wherever you go" with their natty different colours: onyx black, garnet red, emerald green and crystal white.

Can graphic design make you happy?

Intriguing look at the relationship of our state of mind with our designed environment by Stefan Sagmeister.

Pepsi-giving you more than a drink in a can

QR codes (Quick Response) have been taken up by Pepsi making it the first time this technology is widely used in the UK. The QR has already reached a type of cult status in Japan where it was invented and uses a type of barcode technology printed onto products which can be swiped by a mobile phone giving additional product specifications or competition information. 

Pepsi are rolling out the QR codes on their Pepsi Max products as part of a renewed Mobile marketing campaign showing that they are well ahead of the game in the QR and aiming at early adopters. Check out this article on QR codes.

http://www.pepsi.co.uk/QRSteps.aspx