"With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them."
Programme page: http://www.bbc.co.uk/programmes/b011fjbp
Tuesday, May 17, 2011
Secrets of the Superbrands: tonight BBC3
Interesting looking documentary on BBC3 tonight regarding 'Superbrands' and how cunning marketing can get us to buy their stuff . How do these companies market their products and tap into our basic needs.
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