Friday, December 19, 2008

Aston Martin designs Routemaster

Thank God for that! The Aston Martin/Foster pitch has won through and they will be in charge of redesigning the beloved London Routemaster bus. Why the relief? Well if you take a look at one of the other designs that was in the running by Capoco design you'll see not so much a new design as a redesign. The losing Capoco design was said to combine " the best of the old with the best of the new" but to me it looks like a compromise botch job. And so thank god the AM/F design won (see opposite). This winning design may not look like the Routemaster but I don't think it should (too much)! It should recreate the feelings we had about that lovely old bus without making simply an updated version. I want to think quirky, particular and peculiar when I see the new design and that's what it does! Simply beefing up the old Routemaster look seems, to me, pointless and a bit of an insult really. Do they really think we want to see the classic design reworked? Not really-a rework is not good enough. A new design is needed which shows a certain classiness and identity for London and the brand of Britain, which I think this new design does.

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