Thursday, January 06, 2011

Starbucks-the evolution of brand

Starbucks is evolving its brand and has come up with a new logo. This reflects the businesses ongoing efforts to branch out into other sectors and its desire to be not chained to the idea of coffee alone.

Is this a perfectly reasonable evolution or is it crazy to think of Starbucks selling anything other than coffee products? Well this is why they are tweaking the logo to prepare customers and open the brand up. Check out the BBC article here.

A previous incarnation of the Starbucks logo brought flack from different quarters in the past...:

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