Intangible Value Creation: Hunter Summerville and Shreddies

Quite a fun video from TED by Ogilvy veteran Rory Sutherland.

He talks a lot of sense about how we perceive products and services and about the 'intangible value creation'. For an example of this see Hunter Somerville's ad campaign for Shreddies (to which he makes reference)...
http://cargocollective.com/huntersomerville/SHREDDIES

Your Company has a mission statement so why don't you?

Fed up with your job? Going nowhere? Ok, but how can you tell if you don't really know where you're going?

Check out the following article about the value of having a personal mission statement. Don't like the jargon? Call it personal objective or goal, but call it something. It's worth a read.

http://www.fastcompany.com/3030038/bottom-line/why-your-life-needs-a-mission-statement