Tuesday, May 13, 2014

Intangible Value Creation: Hunter Summerville and Shreddies

Quite a fun video from TED by Ogilvy veteran Rory Sutherland.

He talks a lot of sense about how we perceive products and services and about the 'intangible value creation'. For an example of this see Hunter Somerville's ad campaign for Shreddies (to which he makes reference)...

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