Following a study of some of the world's "biggest brands" a new study by Buddy Media has examined brand tweets from Dec. 11, 2011 to Feb. 23, 201 and revealed some essential dos of the corporate tweet.
- Tweet over the weekend Twitter engagement rates for brands are 17% higher on Saturday and Sunday - Tweets over the weekend should be between 8 am and 7 pm The study shows tweets between these times have 30% higher engagement rates - 4 tweets a day is optimal More than this and you start getting diminishing returns - Include a link Linked tweets have an 86% higher retweet rate than tweets without links. - Use hashtags (up to two) Tweets with hashtags get twice the engagement of those without Using one or even two hashtags in a tweet is fine, but if you add a third, you’ll begin to see an average 17% dropoff in engagement. - Add an image Posts with images have double the engagement of those without - Ask followers to 'retweet'. Asking followers to “RT,” will give 12X higher retweet rate than not. Using the word “retweet,” makes that rate jumps 23X.