Sunday, June 10, 2012

The (Negative) Power of Social Media

Or, "there is such thing as bad publicity".

Just a quick comment on this hilariously cheesy and somewhat off-colour video which left Microsoft more than a little red in the face. It's an example of how social media can take over your event and trend in ways you just didn't think were possible!

I *particularly* enjoy the line in the song:
"I'm a software developer, I'm developing, And I'm here to party…"

But the really embarrassing lyric was yet to come…
The rap manages to proclaim, “The words MICRO and SOFT don’t apply to my penis.”

And of course this was tweeted immediately forcing Microsoft's Head of Communications to apologise.

Lessons for us all, I think…

Link/full story: 

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