Friday, November 09, 2012

Belgian Design at Atomium: Something for the weekend?

Intersections 2 Exhibition at the Atomium, Brussels.

AtomiumDespite being hugely into design I'm not usually a great fan of design exhibitions. Such shows can be a parade of the pretty where they present design as being that which is only involved in the aesthetic or to use a phrase clients have used to me in the past: "tarts things up a bit". (If you're an industrial designer you may have heard the term, "to paint it yellow"…!)

The Intersections 2 Exhibition at the Atomium in Brussels, however, shows a real kind of design. Thoughtful and useful design. Design that affects people's lives in a positive way and leaves them better off after the interaction. That's what design is for me. Sometimes I think of design as more of a thought process than an illustration process (which I probably did when I was younger).

The show highlights three Belgian companies with an emphasis on 3D work from across the spectrum. Achilles Design is a product, brand and service agency in Mechelen, Lucile Soufflet showed some interesting public furniture work and Diane Steverlynck's work focuses on "materials and structures and their influence on the use and identity of everyday objects".

Achilles Design, Lucile Soufflet, Diane Steverlynck

And what better way to finish off an evening celebrating great Belgian institutions than with a great Belgian institution of fritjes, bier en balletjes (Frituur Charles)..

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